Cool Clothing Brands for Boys

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There’s a fine balance between letting your young boys express their personal style, and making sure they look acceptable among their friends when stepping outside. No matter if they are off to a fellow child’s birthday party, or spending the day playing around in the park, one main mission remains: they have got to look cool.

It’s a myth that it’s easier to find cool clothes for girls, as there are so many dedicated boy brands out their that celebrate individuality and style. With boys clothing offering so much flexibility for styles, prints and shapes, we have decided to round up a list of super cool boys brands that will make you never say the phrase “there’s nowhere to buy cool boyswear” again!

These designers produce the kind of clothes that would meet the approval of both boy, Dad and Mum – while most importantly encouraging self expression and personal style. Now that’s super cool!

Armani Junior

A classic designer brand in its own right; Armani Junior follows in the footsteps of its parent brand with their sleek and stylized boys collection. Offering sharply-tailored clothing for little ones, Armani uses only the finest quality fabrics to create a sophisticated and international look. Boys can dress to impress with polo shirts, smart long sleeve shirts and logo beanies, to name a few iconic favorites. However, while the emphasis has always been on effortless chic, the brand continues to embrace fresher and cooler looks, such as more relaxed comfy jogging suits and classic Armani trainers but with bold and current twists. For SS16, boyswear is highlighted with zesty flashes of color, making the range more fun and care-free in order to appeal to our trendy boys.

Massimo Dutti

Producing boyswear since 2003, Massimo Dutti tends to have a richer luxe feel to its styling, with lots of neutrals and soft colors across natural fabrics, such as wool, cotton, suede and leather. A good-quality premium brand that aims to provide long-wearing garments with strong durability, great for our little boys who like to be active. Keeping up with it’s Spanish roots, boys clothing is simple yet statement, with minimalist designed graphic print tees, smooth knit jerseys, leather trim accessories and everyday color palettes.

Paul Smith Junior

Paul Smith Junior is a popular British brand that continues to create fun, unique collections for fashion-forward children. His collection for boys has a much more playful feel than that of other designers, utilizing color and print to portray his sense of styling. Electric blues, deep burgundys and bold stripes can be seen across chinos, bomber jackets and waistcoats, letting today’s boy be the coolest of ‘the crew’.

Hugo Boss

The German heritage brand Hugo Boss have been producing beautiful and contemporary clothing for years, with their kidswear range reflecting this. You can expect collections consisting of modern classics and versatile designs, with cool and colorful statement pieces so kids can really be standing out. The Hugo Boss boys brand is usually described as ‘hip’, aimed at the boys who ‘just want to have fun’, which does indeed mean running around the playground and simply enjoying their care-free lives. Key looks include check detail shirts, belted coats, cotton blazers and denim shirts, allowing today’s trendy boy to be catwalk ready.


Known for their signature British heritage style, Burberry’s range is classic and traditional, featuring smart, high quality garments to keep up with their luxury reputation. As the brand is known and loved for it’s signature checkered statement print, this feature appears year after year across the Burberry Heritage collection, letting boys have a slice of the sassiest print in designer history. The timeless print can be worn across accessories, such as scarves, to provide that little flash of typical British style.


Another brand popular for being ‘Quintessentially British’, this established designer brand has been successfully replicating its men’s range for a younger audience for over two decades. Our nation of trendy boys can expect sporty polo shirts, crisp Oxford shirts and preppy tweed jackets from Hackett, with a tailored, sensible and sleek overall feel. Public school boys, step aside…


For your stylish yet sporty mini-me, the colorful, young and fun collections from Lacoste deliver year after year. The brand has a huge focus on sports, therefore provides reflects the sports luxe trend, providing casual, timeless and comfortable staple items. Tri-color baseball caps, bomber jackets and relaxed logo polo shirts ensure your style icon little boy isn’t just looking cool cheering on his favorite sports team, but he’s kitted out to join in too.

Richmond JR

Launched in 2005, the Richmond Junior label is produced entirely in Italy, and was born out of the desire to translate John Richmond’s unique creativity fashion line into a range for kids too. Offering collections that reinterpret the stylistic elements of the John Richmond wardrobe in smaller sizes, striking colours and fun details come out to play to provide today’s boy with a fashionable wardrobe. Clashing colors and graphic prints team together for a playful and youthful look.


Ralph Lauren kids

From preppy polo shirts to classic rugby styled tops, it’s all about the classic and traditional for Ralph Lauren. Boys will be boys from head to toe dressed in the cute and colorful collections from this luxury Polo inspired designer brand. Boys can dress to represent cool young men in smart gingham shirts, sleek mid sneakers and cable knit cotton sweaters.